For my third blog,
I've chosen to address question #1.
On
an excitement level 1 to 10, I've chosen to analyse a blog which
clearly falls into the 1 category. This is the Canadian Tax Blog, which
is created specifically for tax and financial planners to stay updated on
developments in the Canadian tax system. Although nothing has been posted in
the last few months, it appears that most activity (surprise surprise) occurs
around tax time, before April 29th.
Now, I will
explore who would possibly want to utilize this blog. Mostly, I would imagine
someone who is adept and carries an interest in tax, financial or investment
planning would find this information relevant. However, everyone who resides in
our country could find this information useful. It is our duty to file taxes on
a yearly basis, and it would only make sense to me that everyone would take the
time to do the homework and ensure the amount they pay is accurate. In reality
though, I don't think everyone has this approach in mind. Taxes aren't exactly
what broaden people's imagination or build and entice excitement.
Therefore, I think its safe to conclude that this site has its time and
purpose. It isn't visited and used year round, rather it is mostly updated and
visited during the spring. Traffic appears to be mostly small businesses and
financially competent individuals.
It is also
significant to note that the posts are from the website editorial team, and not
from individual contributors. This leads me to believe that the website is very
strongly moderated and content is most likely reviewed and accurate. This that
tends to be a bit of a rarity based on my experience in the blogging world. In
terms of back and forth communication, it appears that this is basically non
existent. There is no comment board, and the posts are mostly put up for informational
purposes. This does not seem to be of the most importance though, as the
website is aimed mostly inform as opposed to being a comment and discussion
board.
In conclusion, I
feel that perhaps this site has been mislabelled a blog. To me, it seems there
is a disconnection between the reader and the individuals who post the
information. Although the information is most likely accurate, I feel that
there is a critical element of communication which is lacking. Another point of
conflict I feel is in the overall layout and presentation of the site. It seems
very drab and perhaps somewhat outdated. This in the sense of the font, text
boxes, ads and photos clearly look behind on the times when contrasted to some
of the example blogs. Overall, there doesn't seem to be much of a community
here. With that said though, there is bountiful information for the financially
talented to utilize. I will most likely wait for April before I visit here
again.
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